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波司登2019/2020营收创新高破百亿,专业匠心再出圈

2019-06-24 14:42 来源:急速赛车_急速赛车平台-HOME

    6yue23ri,bosidengjituan(03998.hk)zhengshiduiwaigongbuqi2019/2020cainianyeji。shujuxianshi,deyiyuchanpinchuangxinjiduishichangxuqiudejingzhundongcha,bosidengzaicinishituwei,jituanyu2019/2020cainianludejingyingshouru121.9yiyuan,chuanglishixingao,tongbishangzhang17.4%;guishugudongjinglirunyuerenminbi12yiyuan,tongbizengzhang22.6%。qizhongbosidengpinpaiyurongfuyewuyiranweijituanyingshouzengzhangdezuidayinqing,yingshouzhanbigaoda78%。

  波司登财报亮眼瞩目

  jubosideng2019/2020caibaoxianshi,jiezhizhi2020nian3yue31ri,jituanjingyingshouruweirenminbi121.9yiyuan,jiaoquniantongqishangsheng17.4%。maolidafushangsheng21.7%zhirenminbi67.1yiyuan,maolilvzengjia1.9gebaifendianzhi55%。

急速赛车  zhidezhuyideshi,qiyurongfuyewushouruweirenminbi95.1yiyuan,jiaoquniantongqishangsheng24.2%,zhupinpaibosidengyurongfushourutongbishangsheng22.7%zhirenminbi84yiyuan,gongxianzhanbibaochiyewuzengzhangqianlie,weijituanfazhanzuidadezengzhangqudong。

  2019nian,guoneijingjihuanjingmianlinzhefuzaduobiandexingshichongji,jiufuzhuangxingyeeryan,neixiaofuzhuangxiaoshouliangchengzhunianxiajiangqushi,waixiaofuzhuangchukoushichangliangjiaqidie,zhengtifuzhuangyebeishoutiaozhan。yeneirenshibiaoshi,bosidengzaishichanghandongqihainengqudejiaji,qizhuanzhuyurongfu44niandeshilijidiangongbukemei,erbosidengjingenxiaofeihuanjingheshichangqushideminruidongcha,gengshiqiqudezengzhangdezuijiazhuli。

  “内外兼修”的波司登

急速赛车  zaifuzhuangxingyezhengtiqushibujingqidedahuanjingxia,pinpaihuodezengzhangdenanduxiangbiwangnianshibeizengde。erbosidengwenzhawenda、lizuzishenpinpaijiyin,chenggongtupo,zhanxianzengzhangguaidian。

  • 产品力持续见长

急速赛车  zhengruyejiedezhengtigongshi,bosidengdeyoushizaiyuchanpinshangde44nianshengenghejiangxinzhuanzhu,tongguogaopinzhidezhuanyeyurongfujiyushichangyiciji,zuidahuamanzuxiaofeizhedexuqiu,youcizhuanhuaweipinpaizengzhangdedongli。

  纵观2019年的波司登,从合作意大利“星空艺术家”登陆米兰时装周,向世界展示中国羽绒服的匠心魅力,到携手法国殿堂级设计大师高缇耶推出联名系列,波司登洞察消费升级下的用户喜好,以兼备国际时尚急速赛车潮流和专业品质的的羽绒服刷新消费者认知。加之其推出的登峰系列,受到中国登山队、南北极科考队认可青睐,更是淋漓尽致地展现了波司登的专业实力,重新定义了专业羽绒服。

  bosidengxgaotiye shejishilianmingxiliefabuhui

  youcikejian,chixudechanpinshengjiwuyishibosidengyejiwendingzengzhangdeyidafama。

  • 数智化实现闭环赋能

  ruguoshuochanpindeshengjidiedaishibosidengbaozhengyingshouwendingdejianshibilei,neimeyouzhikuaifandegongyingliantixi,zerangbosidengzhenzhengshixianlejinkegong、tuikeshou。zheiyidiancongbosidengyingduiyiqingtiaozhandezuofazhongbiankekanchuduanni。miandui2020nianturuqilaidexinguanyiqing,chulemianxiangbaokuohubeiwuhanzaineideyiqingjiaoyanzhong、shenshou“daochunhan”kunraodequanguogedashengshikangyiyixiangongzuorenyuanjuanzengchao15wanjianzongjiazhi3yiyuandegaopinzhiyurongfu,guanche“wennuanquanshijie”depinpaishimingwai,bosidengzailingshouduanyizuochulexingzhiyouxiaodeyingduijucuo——yilaiyupinpaizailingshoushuzipingtai、gongyinglianshuzipingtai、wuliushuzipingtaidengfangmiandejichu,caiqulidianxiaoshou、wujiechujisusaichedenglinghuomoshi,genghaodilianjiexiaofeizhe,weiquanqiuxiaofeizhetigonggengweianquan、duoyangdexiaofeitiyan。

急速赛车  bosideng3yiyurongfuchiyuankangyiyixian

  julejie,shuzhihuajisusaicheshibosidengweilaideyidafalidian,qizhongxieshoualibabadazaoquanyushujuzhongtaishibosidengzai2020nianpinpaijisusaichedezhongyaojucuo。bosidengyishuzihuayingxiaofunengxinlingshou,qudongpinpai“neidiaowaixiao”,shixianxianshangxianxiaquanwangquanqudaoronghedetongshi,zhulipinpaiweixiaofeizhetigonggengjiajingzhundehudonghejisusaiche。zheiyilianchuandafazhixia,keyikanchu,bosidengdeyizaishichangzhongbaochiyoushidiwei,libukaiqineiwaijianxiudezhanlvebuju。

       被波司登“鼓舞”的资本市场

急速赛车  dahuanjingdechongjirang2020niandeqibubiandekunnan,gedaxingyejiezaixushidaifayuxiuyangshengxizhongpaihuai,erbosideng2019/2020cainiancaibaodegongbu,querangzibenshichangtizhenlebushaoxinxin。bosidengnarulehengshengzonghedazhongxingguzhishuchengfengujisuyouquanqiutouzifengxiangbiaodemscizhongguozhishuchengfengu,binghuodemeiyinmeilindengjingwaizhimingquanshangdeshoucifugai,jiyu“mairu”pingji。

  此外,波司登44年对羽绒服初心的坚守与不断探索创新,还收获了市场一致的优质口碑。全球前三的市场调研机构益普索数据显示,波司登在中国消费者中认知度高达97%,成为消费者心智中羽绒服第一品牌;凭借着在羽绒服设计及专业上的创新升级,波司登在2019年还荣获新浪时尚急速赛车2019风格大赏时装榜"年度全球最受欢迎羽绒服"。

急速赛车  zhangyuanlaikan,meiyicidetiaozhandoushikuozhangdejiyu,ruhezhuanweiweiji,shixianpinpaishengji,qiyejiandedafagebuxiangtong,danjisusaicheyouliyouxiangxin,zuoweizhongguofuzhuangxingyedetoubuqiyedebosideng,jishiyouciciyiqingde“hengkongjieji”,yedangbuzhuqilingpaoweilaijingzhengdefazhanqushi。

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